PR & Media Specialist – Editor – Publisher
Group Accounts Director – Strategist – Marketer
My career began in the IT industry back in 1990 and soon gravitated towards all aspects of media where I have remained entrenched for the past 30 years.
Strategic thinking – creating marketing strategies that build communities around brands, increasing engagement and actively influencing customer conversions
Left field, innovative, solutions to client challenges by spotting unlikely commercial opportunities
Qualified in all areas of commercial and creative content marketing, as well as active PR
Especially skilled at cross-platform migration and integration
Thorough knowledge of the media economy (local and international), coupled with a genuine passion for content marketing.
media and marketing career highlights
Content marketing specialist for 17 years, working in a broad range of sectors, including music, motoring, sport, property, finance, health, hospitality, design, internal communications
Responsible for growing client accounts exponentially and on average by up to 100%
Published award-winning titles (VISI; FNB (Siyasiza) – print and digital; Mercedes–Benz magazine (print and digital); Privé (Sun International) amongst many others
As far back as 2001, successfully migrated Top Forty and magazine from print to digital.
Rich and diverse published content portfolio – reviews, profile interviews, events etc. for 27 years
Launch publisher of O (Channel O music magazine)
Google ZA, Google NG, IDEA Digital Education, Radisson ZA & Kenya, MySchool MyVillage MyPlanet, DionWired, Relate, Valetta Cultural Agency, Festivals Malta, Spur Group, Musica, Mercedes-Benz, FNB, Coca-Cola, Netcare, Mediclinic, ER24, Mitsubishi Motors, Vodacom, Vodafone, ABInBev (SAB Miller), ABI (Amalgamated Beverage Industries) Sun International, VISI, Spazio, International Wool Textile Organisation (IWTO), Plascon, Time Out, BMW Motorrad, Old Mutual, Old Mutual Corporate, SACA (South African Cricket Association), CCID (Central City Improvement District), amongst others.
Over the past 18 months, I have had the extraordinary opportunity and absolute pleasure of working with Arts Council Malta (ACM), the Valletta Cultural Agency (VCA) and Festivals Malta (FM) on a variety of key projects. From building and presenting media and marketing...
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