JASON CURTIS
PR & Media Specialist – Editor – Publisher
Group Accounts Director – Strategist – Marketer
My career began in the IT industry back in 1990 and soon gravitated towards all aspects of media where I have remained entrenched for the past 30 years.
STRENGTHS
Strategic thinking – creating marketing strategies that build communities around brands, increasing engagement and actively influencing customer conversions
Relationship building
Left field, innovative, solutions to client challenges by spotting unlikely commercial opportunities
Qualified in all areas of commercial and creative content marketing, as well as active PR
Entrepreneurial thinking
Especially skilled at cross-platform migration and integration
Thorough knowledge of the media economy (local and international), coupled with a genuine passion for content marketing.
media and marketing career highlights
Content marketing specialist for 17 years, working in a broad range of sectors, including music, motoring, sport, property, finance, health, hospitality, design, internal communications
Responsible for growing client accounts exponentially and on average by up to 100%
Published award-winning titles (VISI; FNB (Siyasiza) – print and digital; Mercedes–Benz magazine (print and digital); Privé (Sun International) amongst many others
As far back as 2001, successfully migrated Top Forty and magazine from print to digital.
Rich and diverse published content portfolio – reviews, profile interviews, events etc. for 27 years
Launch publisher of O (Channel O music magazine)
CLIENT PORTFOLIO
Google ZA, Google NG, IDEA Digital Education, Radisson ZA & Kenya, MySchool MyVillage MyPlanet, DionWired, Relate, Valetta Cultural Agency, Festivals Malta, Spur Group, Musica, Mercedes-Benz, FNB, Coca-Cola, Netcare, Mediclinic, ER24, Mitsubishi Motors, Vodacom, Vodafone, ABInBev (SAB Miller), ABI (Amalgamated Beverage Industries) Sun International, VISI, Spazio, International Wool Textile Organisation (IWTO), Plascon, Time Out, BMW Motorrad, Old Mutual, Old Mutual Corporate, SACA (South African Cricket Association), CCID (Central City Improvement District), amongst others.
MATTERS
PARTNERSHIPS, THE DRIVING FORCE BEHIND FUNDAMENTAL INFRASTRUCTURE DEVELOPMENT
Infrastructure development is the bedrock of all modern, functioning economies, playing a critical role in economic growth with a 5-25% per annum return on investment (ROI) as an economic multiplier. However, with this fact well respected and understood, the...
We are worthy
Over the past 18 months, I have had the extraordinary opportunity and absolute pleasure of working with Arts Council Malta (ACM), the Valletta Cultural Agency (VCA) and Festivals Malta (FM) on a variety of key projects. From building and presenting media and marketing...
Help wanted
Where are the original thinkers, the mavericks, the game-changers? I am not one of them, but, like you, I am gagging for someone to deliver some original thinking around just how we all intend surviving the current diatribe of overtraded, recycled and...
Take back the power
This is not an attempt to trivialise the magnitude of our collective current reality, it’s a call to arms to embrace a situation beyond our control, but oddly, within the realm of self-constructive rehabilitation. What does that mean? Well, for starters, we may not...
Celebrating solidarity
At the start of 2020, DHL Stormers Head Coach John Dobson flouted a passing thought: “Imagine if we could…” That passing remark was picked up by team Media and PR consultant Duncan Cruickshank, who decided to run with the impulse, and within days and after a number of...
Acceptance speech
Two weeks into the #lockdown and many of us find ourselves capitulating. Folding, giving in to the inimitable situation we’re all reeling under, or unravelling in, take your pick. Dare you have any vices that include tobacco or alcohol, that diminishing stash you...