JASON CURTIS

PR & Media Specialist – Editor – Publisher
Group Accounts Director – Strategist – Marketer


My career began in the IT industry back in 1990 and soon gravitated towards all aspects of media where I have remained entrenched for the past 30 years.

 STRENGTHS

Strategic thinking – creating marketing strategies that build communities around brands, increasing engagement and actively influencing customer conversions

Relationship building

Left field, innovative, solutions to client challenges by spotting unlikely commercial opportunities

Qualified in all areas of commercial and creative content marketing, as well as active PR

Entrepreneurial thinking

Especially skilled at cross-platform migration and integration

Thorough knowledge of the media economy (local and international), coupled with a genuine passion for content marketing.

media and marketing career highlights

Content marketing specialist for 17 years, working in a broad range of sectors, including music, motoring, sport, property, finance, health, hospitality, design, internal communications

Responsible for growing client accounts exponentially and on average by up to 100%

Published award-winning titles (VISI; FNB (Siyasiza) – print and digital; MercedesBenz magazine (print and digital); Privé (Sun International) amongst many others

As far back as 2001, successfully migrated Top Forty and magazine from print to digital.

Rich and diverse published content portfolio – reviews, profile interviews, events etc. for 27 years

Launch publisher of O (Channel O music magazine)

CLIENT PORTFOLIO

Google ZA, Google NG, IDEA Digital Education, Radisson ZA & Kenya, MySchool MyVillage MyPlanet, DionWired, Relate, Valetta Cultural Agency, Festivals Malta, Spur Group, Musica, Mercedes-Benz, FNB, Coca-Cola, Netcare, Mediclinic, ER24, Mitsubishi Motors, Vodacom, Vodafone, ABInBev (SAB Miller), ABI (Amalgamated Beverage Industries) Sun International, VISI, Spazio, International Wool Textile Organisation (IWTO), Plascon, Time Out, BMW Motorrad, Old Mutual, Old Mutual Corporate, SACA (South African Cricket Association), CCID (Central City Improvement District), amongst others.

MATTERS

Take Ownership

Take Ownership

Follow current news feeds and your peril. If you, like me, suddenly have an inordinate amount of time on your hands, beware. If you thought your Facebook, Instagram and LinkedIn accounts were all consuming, the current news agenda will swallow you whole and spit you...

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No Time Like the Present

No Time Like the Present

Whether you decide to cook your way through the crisis, or reimagine your reality, what’s abundantly clear is we all still have choices, even when our civil liberty is compromised. What’s exciting about right now is there are a raft of tools, free,...

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Testing Times

Testing Times

If you’re single, self-isolating is simply a very lonely experience. If you’re in a relationship and/ or have children challenging your personal space, that experience, your current reality, is far more testing.  Add to that acquiring a whole new skill set...

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We’re all affected, not infected

We’re all affected, not infected

Without being properly tested there is no clinical way of knowing, without a shadow of doubt, if we’re a Covid-19 carrier. That said, each and every living person on planet Earth is without question affected by a pandemic that does not discriminate. Whether you are...

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Crossing the line

Crossing the line

At the risk of sounding controversial (which is not the point), big businesses and small alike need to tread very carefully right now if they want to remain relevant, post our current reality. There is very fine and fragile line, right now, between...

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Time-out

Time-out

Mere weeks into the pandemic, what’s refreshing and curiously interesting is the level of philosophical pondering happening, right around the world, myself included. Human nature coupled with access to outlets that allow free expression are both really powerful...

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